Managing social media

You’d have thought social media was a simple thing: the two-way conversation where everyone’s connected, everyone’s linked, everyone’s liking, and everyone’s following. It’s a global world of connectivity, nonstop chitchat, an open existence where we learn, share and grow. At a basic level, yes, that’s social media defined perfectly, but as with any explanation of this kind, it merely touches the surface. Social media is much more than sum of its parts.

At first, many organisations were reluctant to be taken in by it all. They thought it was a fad, so to speak, extremely popular but transient. It’s time would pass. Everyone that took a sly little pop at it soon realised they had jumped the gun in their estimations. Everyone is now on Facebook, Twitter, LinkedIn, Tumblr and Pinterest to name the obvious few.

Initially, most organisations didn’t know what to do. They were connected, but didn’t fully understand how to “talk”, to disseminate and to engage. But, with the passage of time, they refined their approach, savvied up on the particulars and, with the help of experts, cracked it. They’ve even took the time out to develop authoritative social media policies (See the BBC’s English Region’s Social Media Strategy as one example).

However, this doesn’t imply that we’ve reached a level playing field. As we mentioned above, social media is a complex creature and a burgeoning one too. At RANT last night in London, Jitender Arora, chief information security officer (CISO) at GE Capital UK,  discussed whether such policies are suitable. His assertion is that “pragmatic” social media governance is more effective.

He makes a shrewd point. Businesses and indeed CISOs can’t cover every eventuality in a static document that sets the terms and conditions in stone. You simply can’t look over every eventuality across a number of different platforms, which although all connected in that they are social, are distinct in their makeup. Moreover, asks Mr Arora: “Are social media policies really effective in changing user behaviour?”

The obvious challenge is how one ensures that a business keeps its brand integrity intact when it publishes and engages on a macro level – a ubiquitous presence online, by virtue alone, opens them up to blunders. And these are the ones that can’t be quickly remedied for hope no one noticed. Your audience, online, is connected. They saw.

One of the more serious challenges is naturally concerned with data protection. Cyber criminals, as we know, possess many means to hack into websites and security systems, big and small. The consequences of having a social network hacked are not to be underplayed as a paper two years ago postulated. Produced by the Information Systems Audit and Control Association, the study stated that the biggest threats to organisations through this conduit are viruses, brand hijacking and loss of corporate content.

Which, funnily enough, brings us back to the central question: which is best, a pragmatic or following policy? Honestly, a bit of both perhaps. The UK has an “unwritten” constitution and it works; has done for many centuries. It responds and it grows. In the US they have a static constitution, which is superbly eloquent. It has been amended 27 times. Things change.

The next RANT forum takes place Near Earls court in London on Wednesday 25th April 2012. For more information, visit our website.

Our accreditations & Partners

  • REC Member
  • VTC - Virtual Technology Cluster
  • RANT Events
  • Bloom Nepro
  • YPO
  • Crown Commerical Service
  • Disability Confident
  • ISO 9001
  • Armed Force Covenant
  • Cyber Essentials Plus
  • ISO 27001

Thanks

Success

Thanks

Success

Thank you for signing up to the acumin alerts.

Send CV

Send us your CV and have our recruiters match you to the ideal opportunities

Do you already have an account with us?

Log in

Want to have an account with us?

Register

Want to just send us your CV?

Upload only doc, docx, odt, pdf format file.

By submitting your registration and CV to us you are agreeing to join our database and to be contacted about relevant jobs industry communications. Please read our terms of business for more information.

Password reset

If you need a reminder for your password, fill out the field below

Log in

Access your account to edit your contact details, job alerts or to upload a new CV

Thank you

Success

Thank you for successfully uploading your CV.

Acumin Alerts

Success

Thanks for registering for Acumin alerts.

Acumin Alerts

Unfortunately your CV could not be uploaded

Please make sure your CV is one of the following file types: doc, docx, odt, pdf, rtf

Acumin Spam

Unfortunately your submission has been declared spam. Please try again.

Vacancy

Success

Thank you for submitting your vacancy.

Register

Create an account to register your contact details, sign up for job alerts and upload your CV

Success

Thanks for registering for Acumin alerts. To get the most out of Acumin's service why not register with us?

Upload only doc, docx, odt, pdf format file.
- Practitioner
- Commercial

I agree to the terms and conditions and to be contacted by recruiters:

I agree to receive marketing communications relevant to my job search:

I agree to receive Jobs By Email for the following professions:
- Business Continuity Management
- Counter Fraud
- Cyber Security
- Executive Management
- Governance & Compliance
- Information Security & Risk Management
- Penetration Testing & Digital Forensics
- Sales and Marketing
- Sales Engineering
- Security Management
- Technical Security
- Information/Risk Assurance
- Identity Management
- Application Security
- Security Architecture
- Dev/Sec Ops
- DV & SC Cleared Jobs
- Programme & Project Management
- CISO/CSO

Submit a Vacancy

Use the form below to submit a vacancy