For organisations launching new products and services into new territories, Acumin GTM provides straightforward, cost effective advice helping you research your market, hone your message and approach the right partners to help ensure you maximise the potential of a new market in the shortest possible timescale. Combining local experience with a proven methodology, we ensure that you mitigate the significant risks involved in launching your business into new regions.

• Quickly identify the best routes to market
• Quickly find, sign and train new channel partners
• Build an effective channel/direct strategy
• Recruit the right people
• Maximise new market potential

Market Verification

By utilising our senior end user relationships Acumin runs a number of events designed to create awareness within the buying community of a new territory. These events vary from CISO round tables to educational forums within the Security Community and help to validate a GTM strategy and technology proposition as well as create relationships for lead generation.

Channel Recruitment

We provide you with a channel list containing local knowledge and detailed intelligence on channel partners allowing you to focus purely on those who are likely to succeed. In addition, we provide a proven framework for channel engagement that will ensure you can train, accredit, motivate and manage them correctly. Building an effective and efficient channel programme from day one is essential to a successful and scalable market entry.

Staff Recruitment

Using our executive search skills and experience we are able to source the perfect leaders to establish and develop our client's EMEA business and teams. This ranges from Channel Sales Lead to VP EMEA. When entering a new geography, it is essential to align the local and market knowledge needed to implement the organisation's Go-To-Market strategy.