Search 'less affected by recession' than other marketing forms
07/06/2010
Search endured the impacts of the economic downturn relatively well compared with other IT marketing forms, it has been suggested.
A new report, published by Econsultancy and Guava, has shown that UK firms have boosted their investment in search, for example, search engine optimisation, this year as the economy emerged from the recession.
Stefan Tornquist, research director at Econsultancy, said that most IT marketing channels "dropped more than search during the economic downturn".
Search "represents nearly half of all online spending," Mr Tornquist noted, which may be of interest to people with IT sales and marketing jobs.
The UK search industry is expected to grow approximately in line with the North American search sector, along with other established European markets such as France and Germany, he added.
In March, the Search Engine Marketing Professional Organisation released a report that predicted the North American search marketing industry would grow by 14 per cent in 2010.
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