Social media content 'must be unique and interactive'
24/02/2010
IT sales and marketing employees should ensure that social media content is interactive and unique if they expect to get the most out of it, it has been claimed.
Understanding where customers are most active should be used to guide where content is placed, according to social business consultancy Chess Media Group.
Principal at the firm Jacob Morgan explained that sites such as Facebook provide some interesting analytics for firms and can be an important guide for a social media governance and compliance strategy at a company.
He said: "Clearly understanding where your customers are the most active is crucial, for a successful social media campaign.
"Brands need to continue to provide interactive, valuable and unique content to their customers to keep the relationships and the community going strong."
His comments follow research by Tech Crunch, which indicated that Facebook has the biggest proportion of the content-sharing market online, with 31 per cent.
Closely following behind are Google and Yahoo, with a 30 per cent and 25 per cent share respectively.
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