Connecting with online consumers 'vital' for marketers
01/07/2009
Marketers who fail to connect with consumers online are being warned they "do so at their own peril", professionals in IT marketing jobs will be interested to note.
That's the advice from global PR firm Ruder Finn, in a press release published by PRNewswire, after its research revealed that more than three in five Americans go online to influence others' opinions or to express contrasting views.
Kathy Bloomgarden, co-chief executive officer of Ruder Finn, said: "Intent is the new demographic. Delving deeper into the underlying motivations of online behaviour is critical to developing proactive strategies."
She stressed: "Audiences must be targeted based upon their intent."
People in IT marketing jobs might have taken heart from a recent statement from research firm Gartner, which suggested that the PC market is already reaching the bottom of its cycle.
The company has earmarked the electronics sector for a "sustained recovery" in the second half of next year.
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Other Stories in DO NOT USE Marketing:
- Bing incorporates Tweets into search results
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- Connecting with online consumers 'vital' for marketers...
01 July 2009
- UK ad spend 'down 4% in 2008'
30 June 2009
- Mobile web revolution 'only just beginning'
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- Mobile advertising 'set to grow'
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